Asked by George Tomas on Feb 18, 2024
Verified
According to the S.A.V.E.framework,which of the following helps to build a relationship of familiarity and trust before a purchase is even made?
A) advertising
B) access
C) promotion
D) education
Promotion
The activities that involve all the ways in which companies tell their customers about their offering.
- Recognizing the role of the S.A.V.E. framework in the purchasing process.
- Identifying the different elements of the S.A.V.E. framework.
- Understanding the importance of building a relationship of familiarity and trust before a purchase is made.
Verified Answer
MB
Maddie BlackwellFeb 18, 2024
Final Answer :
D
Explanation :
Education helps to build a relationship of familiarity and trust before a purchase is even made by providing potential customers with information about the product or service. This can include details about how it works, its benefits, and how it compares to other options. By giving customers the information they need to make an informed decision, they are more likely to trust the company and feel comfortable making a purchase.
Learning Objectives
- Recognizing the role of the S.A.V.E. framework in the purchasing process.
- Identifying the different elements of the S.A.V.E. framework.
- Understanding the importance of building a relationship of familiarity and trust before a purchase is made.