Asked by Ginger Isabelle on Feb 18, 2024
Verified
What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?
Stakeholders
People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.
- Recognizing the importance of gatekeepers in controlling access to information
- Identifying different types of gatekeepers in various industries or sectors
- Understanding the role of gatekeepers in communication processes
Verified Answer
NB
Nykole BlooreFeb 18, 2024
Final Answer :
A gatekeeper is a person of authority who decides what information should move forward to a group or individual and what information should not.For PR professionals seeking news coverage or visibility,it is important to identify the gatekeepers and appeal to them specifically and convincingly to get a positive response.
Learning Objectives
- Recognizing the importance of gatekeepers in controlling access to information
- Identifying different types of gatekeepers in various industries or sectors
- Understanding the role of gatekeepers in communication processes
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