Asked by Nathan Papke on Apr 23, 2024
Verified
Marketing segmentation separates consumers of a product into different groups in such a way that members of each group are ____________________ and there are differences between ____________________.
Marketing Segmentation
The process of dividing a market into distinct subsets of consumers with similar needs or characteristics, allowing for targeted marketing strategies.
Different Groups
Distinct categories or clusters in which data points are divided based on specific characteristics or treatments.
- Acknowledge the critical role of market segmentation and the guidelines applied to delineate market segments.
- Understand the use of statistical techniques to define market segments.
Verified Answer
DH
Learning Objectives
- Acknowledge the critical role of market segmentation and the guidelines applied to delineate market segments.
- Understand the use of statistical techniques to define market segments.
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