The first step of building brand foundations involves brand research. What do you conduct research on?

A) Loyalist users
B) Target users
C) Brand and founder backstory
D) All of these

Brand Research

The process of gathering, analyzing, and interpreting information about a brand's position in the marketplace, its target audience, and its competition.

Loyalist Users

Consumers who demonstrate unwavering support and repeated purchase behaviour towards a specific brand or product.

Target Users

The specific group of consumers or audience that a product, service, or campaign is designed and marketed toward.