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Asked by autumn hager on Apr 24, 2024

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With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Direct Channel

A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.

Indirect Channel

An indirect channel is a path a product or service takes from the producer to the customer through intermediaries such as wholesalers, distributors, or retailers.

Marketing Channels

The set of intermediaries or pathways through which goods and services are distributed from producers to consumers.

  • Compare and contrast strategies between supply chain management and marketing channels.
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Lahiru Darshana7 days ago
Final Answer :
A direct channel exists where a producer and ultimate consumers deal directly with each other. Because there are no intermediaries, the producer must perform all channel functions. An indirect channel uses intermediaries such as agents, wholesalers, and retailers inserted between the producer and consumers. The intermediaries perform numerous channel functions.

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