Asked by Barbara Circle on Apr 24, 2024
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Name and describe the five levels of Maslow's hierarchy of needs.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, outlining a hierarchy of human needs in five tiers, from basic survival needs to self-actualization.
- Describe the essential importance of Maslow's hierarchy of needs in the context of marketing and the study of consumer behavior.
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Sebasthian Perez6 days ago
Final Answer :
The five levels of needs (beginning at the lowest of the pyramid are physiological (water, sleep, food); safety (security, shelter, protection); belongingness (love, friendship, acceptance by others); ego needs (prestige, status, accomplishment); and self-actualization (self-fulfillment, enriching experiences).
Learning Objectives
- Describe the essential importance of Maslow's hierarchy of needs in the context of marketing and the study of consumer behavior.