Asked by Shanda Harrison on Apr 24, 2024
Verified
A differentiated targeting strategy can help a firm to obtain a bigger share of the overall market; this strategy
A) is the cheapest option.
B) requires the use of advanced advertising techniques.
C) rarely works.
D) is likely more costly than an undifferentiated strategy.
E) is ineffective without multiple brand names.
Differentiated Targeting Strategy
A strategy through which a firm targets several market segments with a different offering for each.
Undifferentiated Strategy
A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.
- Understand the concepts and benefits of differentiated targeting strategies.
Verified Answer
YB
Yessica Bocanegra7 days ago
Final Answer :
D
Explanation :
A differentiated targeting strategy involves targeting multiple segments with different marketing mix strategies. This can increase the cost of marketing and advertising, making it more costly than an undifferentiated strategy. However, the potential benefits in terms of obtaining a bigger share of the overall market can make it a worthwhile investment.
Learning Objectives
- Understand the concepts and benefits of differentiated targeting strategies.
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