Kent is a loyal Coca-Cola drinker. As a college student, he averages about four Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour?

A) Kent is merely variety seeking.
B) Kent is experiencing sensory-specific satiety.
C) Kent has hyperopia.
D) Kent is influenced by mental accounting.

Sensory-Specific Satiety

The reduced satisfaction or interest in a specific taste or type of food after consuming a significant amount of it, leading to a desire for flavor variety.

Mental Accounting

The cognitive process by which people categorize, evaluate, and keep track of financial activities, often leading to irrational financial behaviors.

Variety Seeking

The behavior exhibited by consumers who seek new and different experiences or products, often driven by a desire for novelty or change.