Asked by Jaynese Jones on Apr 26, 2024
Verified
Brand equity reflects the value that ________ attach to the promise of a brand.
A) producers
B) consumers
C) managers
D) marketers
Brand Equity
The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
Consumers
Individuals or groups who purchase goods or services for personal use and not for manufacturing or resale.
Promise
A declaration or assurance that one will do something or that a particular thing will happen.
- Recognize the importance of consumers in reflecting brand equity.
Verified Answer
VA
Vanessa AguirreMay 03, 2024
Final Answer :
B
Explanation :
Brand equity reflects the value that consumers attach to the promise of a brand, based on their perceptions of the brand's quality, reliability, and overall reputation. Producers, managers, and marketers may have some influence on shaping and promoting the brand, but ultimately it is the consumer's perception that determines the brand's equity.
Learning Objectives
- Recognize the importance of consumers in reflecting brand equity.