Asked by Regan Waite on Apr 26, 2024
Verified
________ is a process of measuring, managing, and analyzing market performance in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.
A)Marketing analytics
B)Marketing communication
C)Consumer behavior
D)Data collection
E)Data analysis
Marketing Analytics
The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.
Market Performance
A measure of the outcomes and results achieved by a company or product in a market context, often evaluated through sales, market share, or growth rates.
- Acquire knowledge about the essence of marketing and the critical role of addressing customer needs.
Verified Answer
JB
Learning Objectives
- Acquire knowledge about the essence of marketing and the critical role of addressing customer needs.