Asked by Sofia Bernal on Apr 27, 2024
Verified
Negative attitudes are typically difficult for marketers to change because
A) most consumers' attitudes depend on prices.
B) consumers weigh performance risk against functional needs when assessing their attitudes.
C) attitudes are learned and long lasting.
D) attitudes shift consumers from limited to extended problem-solving situations.
E) consumers' attitudes are derived from unchanging decision rules.
Negative Attitudes
Refers to unfavorable or adverse feelings and perceptions towards a person, object, or idea.
Performance Risk
The perceived potential for a product or service to fail to meet expected performance standards, leading to customer dissatisfaction.
Functional Needs
The basic or practical needs that a product or service fulfills for the customer.
- Recognize how personal traits and environmental conditions influence consumer sentiments and transaction habits.
Verified Answer
NM
Natalia MalecApr 29, 2024
Final Answer :
C
Explanation :
Attitudes are learned and long lasting, meaning they are typically difficult for marketers to change. Attitudes are formed over time and are deeply rooted in a person's beliefs and values. Marketers can try to influence attitudes through advertising, promotion, and other marketing tactics, but changing a consumer's attitude is a challenging and often slow process.
Learning Objectives
- Recognize how personal traits and environmental conditions influence consumer sentiments and transaction habits.
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