Asked by Katelyn Chapman on Apr 28, 2024
Verified
Research shows that the top driver of a company's reputation is its ability to provide quality products and services at a good value.What is the second strongest driver of a company's reputation?
A) degree of employee engagement
B) a company's positive influence on society
C) a company's brand equity and loyalty
D) organizational culture and climate
Organizational Culture
The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.
Brand Equity
The value and strength of a brand, deriving from consumer awareness, perceptions, loyalty, and associations.
Employee Engagement
The emotional commitment and involvement of employees to their organization, enhancing their willingness to contribute to success.
- Gain insight into the ways in which a company's reputation and health can be shaped by its communication strategies, internally and externally.
Verified Answer
Learning Objectives
- Gain insight into the ways in which a company's reputation and health can be shaped by its communication strategies, internally and externally.
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