Asked by Talia Miller on Apr 28, 2024
Verified
Max relocated to take a new job. He immediately got sick and went to a doctor close to where he lived. During his exam, the doctor was impatient and demonstrated a poor bedside manner. Max wished that he could have requested a different doctor in that moment, but it was too late. Max's experience exemplifies which key difference in services?
A) intangibility
B) homogeneity
C) perishability
D) inseparability
E) heterogeneity
Inseparability
A characteristic of services indicating that they cannot be separated from their providers, both must be present for the service to be delivered.
Bedside Manner
The approach and attitude a healthcare professional uses when interacting with patients, emphasizing compassion, empathy, and effective communication.
- Master the essential characteristics and traits of services that include intangibility, inseparability, heterogeneity, and perishability.
- Recognize the challenges and opportunities presented by the service aspect in marketing.
Verified Answer
AM
aaliyah mogajiMay 01, 2024
Final Answer :
D
Explanation :
Inseparability refers to the fact that in many service situations, the production and consumption of the service occur simultaneously, meaning the customer is present while the service is being produced and cannot be separated from the service provider. Max's experience illustrates this because he could not separate his experience from the provider's service at the moment it was being delivered.
Learning Objectives
- Master the essential characteristics and traits of services that include intangibility, inseparability, heterogeneity, and perishability.
- Recognize the challenges and opportunities presented by the service aspect in marketing.
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