Asked by Jenna Hallett on Apr 28, 2024
Verified
________ occurs when a salesperson does not want to contact a prospect or customer.
A) Referral breakdown
B) Sales hesitation
C) Prospect aversion
D) Call reluctance
E) Lead negation
Call Reluctance
A salesperson's hesitation or fear of initiating contact with potential buyers, often due to fear of rejection or failure.
Prospect Aversion
The tendency of a potential buyer to avoid engagement with sales efforts or marketing materials.
- Acknowledge the issues inherent in call reluctance and approaches to mitigate it.
Verified Answer
KT
Katie TorresApr 29, 2024
Final Answer :
D
Explanation :
Call reluctance is the term used to describe the phenomenon where a salesperson is hesitant or avoids contacting a prospect or customer.
Learning Objectives
- Acknowledge the issues inherent in call reluctance and approaches to mitigate it.