From the perspective of Porter's five forces model, an unattractive industry is one with less intense competition, few threats from new entrants or substitutes, and low bargaining power among suppliers and buyers.

Porter's Five Forces

A framework for analyzing a company's competitive environment, including threats from new entrants, bargaining power of suppliers and customers, threats from substitute products or services, and competitive rivalry.

Bargaining Power

The ability of a party to exert influence or control over the terms and conditions of negotiations due to its strengths or advantages.

Substitutes

Alternatives or replacements for someone or something, typically used in the context of materials, products, or personnel.