Asked by Victoria Overbey on Apr 29, 2024

verifed

Verified

Which of the following is another name for sentiment analysis?

A) Netnography.
B) Web crawling.
C) Opinion mining.
D) Content analysis.
E) Focus group research.

Opinion Mining

The process of using natural language processing to systematically identify, extract, and quantify subjective information from textual data.

Sentiment Analysis

A computational method of identifying, extracting, and quantifying subjective information from text to determine the sentiment or emotional tone behind words.

  • Understand the theory and practical use of sentiment analysis within the domain of marketing.
verifed

Verified Answer

JF
Jacob FowlerMay 01, 2024
Final Answer :
C
Explanation :
Sentiment analysis is also known as opinion mining, which involves the use of natural language processing and machine learning to identify and extract subjective information from textual data. A, B, D, and E are all different methods used in market research and analytics. Netnography is the study and analysis of online communities and cultures, web crawling refers to automated browsing of web pages, content analysis is a technique used to analyze qualitative data, and focus group research involves gathering a group of individuals to discuss and provide feedback on a product or service.