Asked by Maria Clara on Apr 29, 2024
Verified
What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?
Glocalization Strategy
A business strategy that involves adapting a global product or service to suit local tastes and cultures.
Global Sales
Refers to the total sales of products or services worldwide, encompassing various geographic regions and international markets.
- Comprehend the global strategies for product development used by firms seeking to extend their market internationally.
Verified Answer
CR
Cameron RobinsonApr 30, 2024
Final Answer :
Glocalization refers to the use of a standardized product offering with localized promotional strategies in different countries. So, the cookie would be the same worldwide, but the promotional strategy would focus on different things depending on the local culture and preferences.
Learning Objectives
- Comprehend the global strategies for product development used by firms seeking to extend their market internationally.