Asked by Carmen LeMaster on Apr 30, 2024
Verified
Research conducted by Harvard Business School found that the traditional 4 Ps model ______.
A) helps businesses promote themselves as important sources of information and problem solving
B) is narrow and outdated
C) is highly relevant in a modern business environment
D) under-emphasizes product technology and quality
4 Ps Model
A marketing framework that divides the marketing process into four components: Product, Price, Place, and Promotion.
Harvard Business School
An elite private business school in Boston, Massachusetts, known for its influential MBA program and extensive case method teaching.
- Comprehend the evolution of marketing concepts and the introduction of frameworks such as the S.A.V.E. model.
Verified Answer
SK
sylvie kengneMay 03, 2024
Final Answer :
B
Explanation :
The research conducted by Harvard Business School found that the traditional 4 Ps model is narrow and outdated, and needs to be expanded to adapt to a changing market.
Learning Objectives
- Comprehend the evolution of marketing concepts and the introduction of frameworks such as the S.A.V.E. model.
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