The primary advantage of direct marketing as an interest group strategy is that it

A) eliminates the need to lobby members of Congress.
B) allows for specialized appeals to carefully targeted audiences.
C) appeals to the reader's rational interests rather than his or her emotional reactions.
D) allows an interest group to send its message to as many people as possible.

Direct Marketing

A form of advertising that allows businesses to communicate straight to the customer, often through a variety of channels.

Interest Group Strategy

Tactics employed by organized groups to influence public policy and decision-making processes in their favor, typically through lobbying, advocacy, or campaigning.

Specialized Appeals

Advertising or communication strategies designed to target a particular segment of the population based on specific interests, demographics, or needs.