Asked by Alanna Cooperman on May 01, 2024
Verified
What is a financial ratio? Why should marketers be pay close attention to financial ratios?
Financial Ratio
A quantitative measure that compares two financial variables from a company's financial statements, often used to assess its financial health.
Marketers
Professionals or organizations involved in the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Acquire knowledge about the diverse financial ratios and their intended uses.
- Understand the relevance of financial ratios to marketing decision-making.
Verified Answer
Learning Objectives
- Acquire knowledge about the diverse financial ratios and their intended uses.
- Understand the relevance of financial ratios to marketing decision-making.
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