Asked by Alfred Lopez on May 01, 2024
Verified
The goal of any marketing communication is to
A) maximize personal selling.
B) increase public relations click-through rates.
C) overwhelm negative publicity with commercial speech.
D) replace cause-related marketing with non-cause-related marketing.
E) get the right message to the right audience through the right media.
Marketing Communication
The use of various tools and channels to deliver messages about a product or service to target customers, aiming to achieve business goals.
Right Audience
The specific group of people a company targets with its marketing and advertising efforts, based on characteristics relevant to the product or service.
Right Media
A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.
- Understand the goal of marketing communication to relay the right message to the right audience through the appropriate media channels.
Verified Answer
Learning Objectives
- Understand the goal of marketing communication to relay the right message to the right audience through the appropriate media channels.
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