Asked by Marina González on May 01, 2024
Verified
Positioning research involves two key things - what are they?
A) User needs and brand heritage
B) User and ideological frames of reference
C) Unique selling points
D) Gaps in the market
Ideological Frames
Conceptual structures that shape the way information is interpreted and understood, often in line with specific political, cultural, or social ideologies.
Positioning Research
The systematic study aimed at understanding where a product, service, or brand stands relative to its competition in the minds of the consumers.
Unique Selling Points
Distinctive features or benefits that set a product, service, or brand apart from its competitors.
- Absorb the critical requirements and strategies for developing a commanding brand identity.
Verified Answer
HP
Hareesh PadmanabhaMay 06, 2024
Final Answer :
B
Explanation :
Positioning research involves understanding user and ideological frames of reference to effectively position a product or service in the market.
Learning Objectives
- Absorb the critical requirements and strategies for developing a commanding brand identity.