Asked by Divya Patel on May 01, 2024
Verified
Omnichannel retailing has many potential advantages, but it also has challenges. What are they?
Omnichannel Retailing
A multi-channel sales approach that provides customers with an integrated shopping experience across all platforms.
Potential Advantages
Refers to the possible benefits or positive outcomes that could be realized in a particular situation or from implementing a specific strategy.
- Examine the changing dynamics between producers and sellers and their effect on the distribution and accessibility of products.
Verified Answer
GE
Georgio El-khassMay 02, 2024
Final Answer :
Integrated CRM, brand image, pricing, and the supply chain. To have the most effective omnichannel operation, an integrated CRM system with a centralized customer data warehouse should have information that allows retailers to efficiently handle complaints, expedite returns, target future promotions, and provide a seamless experience for the customer. Retailers also need to provide a consistent brand image across all channels. The most difficult factors to control are pricing and the supply chain, since different channels require completely different pricing and customer service.
Learning Objectives
- Examine the changing dynamics between producers and sellers and their effect on the distribution and accessibility of products.
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