Asked by Cradeaja Clary on May 02, 2024
Verified
In the four Ps of marketing, place refers to all the activities required to get the right product to the right customer when that customer wants it.
Four Ps
A marketing mix model that encompasses product, price, place, and promotion strategies in a business.
Marketing
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Recognize the importance and elements of the marketing mix, specifically the place component.
Verified Answer
ZK
Zybrea KnightMay 06, 2024
Final Answer :
True
Explanation :
Place in the four Ps of marketing is concerned with the distribution of the product and ensuring it is available at the right place and time for the customer to purchase.
Learning Objectives
- Recognize the importance and elements of the marketing mix, specifically the place component.
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