Asked by Jaqueline Martinez on May 02, 2024
Verified
As a marketer,you have already defined the scope of a scenario analysis.What should you do next?
A) develop comprehensive scenarios
B) choose a specific time frame
C) analyze selected scenarios
D) identify industry drivers
Scope
Scope defines the boundaries of a project or initiative, detailing what is included and excluded from the work to be done.
Comprehensive Scenarios
Detailed, envisioned events or sequences that outline possible future situations, often used in planning and strategy development to anticipate challenges and opportunities.
- Outline the fundamental stages required for performing a scenario analysis.
- Understand the sequential steps involved in scenario analysis, starting from setting the scope to devising plans for the identified scenarios.
Verified Answer
ZK
Zybrea KnightMay 08, 2024
Final Answer :
D
Explanation :
The next step after defining the scope of a scenario analysis is to identify industry drivers. This will provide the necessary factors that could shape the future environment of the industry and help in the development of comprehensive scenarios. Once the drivers have been identified, the marketer can analyze selected scenarios and choose a specific time frame. Therefore, option D is the best choice.
Learning Objectives
- Outline the fundamental stages required for performing a scenario analysis.
- Understand the sequential steps involved in scenario analysis, starting from setting the scope to devising plans for the identified scenarios.
Related questions
What Is a Scenario Analysis? What Are the Basic Steps ...
Which of the Following Is the LEAST Relevant Factor When ...
What Is the Final Step in the Scenario Analysis Process ...
Consider the Following Statement by a Project Analyst: I Analyzed ...
The Scenario Analysis Process Should Result in ________ and ________ ...