Asked by Jayden Williams on May 02, 2024
Verified
Beth is highly motivated to advance her career, but does not like uncertainty. She is also highly concerned about the approval of others. According to the VALS system, Beth would most likely be categorized as a Striver.
VALS System
A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.
Striver
An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.
- Identify and describe the different personality types in the VALS system.
Verified Answer
MR
Melissa RamosMay 05, 2024
Final Answer :
True
Explanation :
Beth's characteristics of being highly motivated to advance her career, her discomfort with uncertainty, and her concern about others' approval align with the Striver category in the VALS system, which describes individuals motivated by achievement who are concerned about the opinions of others and have goals of improving their status.
Learning Objectives
- Identify and describe the different personality types in the VALS system.
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