Asked by Devin Usher on May 02, 2024
Verified
At the ________ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.
A) Conscious
B) Preconscious
C) unconscious
D) subconscious
E) postconscious
Preconscious Level
A psychological term for thoughts and feelings not immediately in consciousness but that can easily be brought to mind.
Need Awareness
The recognition by consumers that they have a specific unmet need.
Consumer
An individual who purchases goods and services for personal use.
- Appreciate the theory of need levels and their significance in determining consumer purchases.
Verified Answer
ZK
Zybrea KnightMay 04, 2024
Final Answer :
C
Explanation :
At the unconscious level of need awareness, consumers may not be fully aware of why they feel compelled to buy a product, acting on deep-seated desires or motivations that are not fully within their conscious understanding.
Learning Objectives
- Appreciate the theory of need levels and their significance in determining consumer purchases.