Asked by Rajkishore Mishra on May 03, 2024
Verified
SanDisk's MP3 player product line (called the Sansa)has a low relative market share. The MP3 player market is expected to decline over the next few years. In Boston Consulting Group (BCG)portfolio analysis, the Sansa would be considered a dog.
Market Share
The percentage of an industry's sales that a particular company secures over a specific time period.
Boston Consulting Group (BCG)
A global management consulting firm known for its expertise in business strategy and the development of the BCG matrix.
Portfolio Analysis
An assessment method used by businesses to evaluate the different elements of their product range to optimize strategic decisions.
- Understand the basic premises of the Boston Consulting Group (BCG) portfolio analysis including categorizations like "dog".
Verified Answer
Learning Objectives
- Understand the basic premises of the Boston Consulting Group (BCG) portfolio analysis including categorizations like "dog".
Related questions
Within Portfolio Analysis, a Star Represents a High-Growth Market with ...
The Preferred Strategy for Stars Is Growth Because They ...
The Preferred Strategy for Stars Is ...
Businesses or Products with Low Market Shares in Low-Growth Markets ...
The Preferred Strategy for Cash Cows Is Stability or Modest ...