In order to achieve market power, monopolistically competitive firms use

A) their size.
B) product differentiation.
C) strategic behavior.
D) predatory pricing.

Market Power

The ability of a firm or group of firms to manipulate the price of goods or services in a market due to lack of competition.

Monopolistically Competitive

Describes a market structure where many firms sell products that are similar but not identical, allowing for significant competition but with a degree of product differentiation.

Product Differentiation

The process by which companies distinguish their products from those of competitors in the eyes of consumers by varying design, quality, or other attributes.