Asked by Risha Aprilia on May 07, 2024
Verified
Product differentiation that makes the product ________ is horizontal differentiation.
A) more similar to the rival's product
B) better than a rival's product from everyone's perspective
C) better for some consumers and worse for others
D) less expensive to produce than the rival's product
Horizontal Differentiation
A market strategy where products are made to appear different from competitors' products in ways other than price, such as through branding, packaging, or quality variations.
Better Perspective
Gaining a more comprehensive or insightful view or understanding of a situation or problem.
- Gain an understanding of the critical role product differentiation plays and the types it can exhibit (horizontal and vertical).
Verified Answer
SC
Student Cole KronerMay 14, 2024
Final Answer :
C
Explanation :
Horizontal differentiation refers to products that are different in a way that makes them better for some consumers and worse for others, based on personal preferences rather than being universally better or worse.
Learning Objectives
- Gain an understanding of the critical role product differentiation plays and the types it can exhibit (horizontal and vertical).
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