Asked by Nicki Gagliano on May 08, 2024
Verified
The first step in the personal-selling process is ________ and qualifying.
Qualifying
Identifying potential customers within the firm’s target market who have a desire for the product, the authority to purchase it, and the resources to pay for it.
- Identify the fundamental parts and assignments in the personal-selling process.
Verified Answer
GC
Learning Objectives
- Identify the fundamental parts and assignments in the personal-selling process.
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