Asked by Austin isaacs on May 08, 2024
Verified
When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) ________ situation.
A) new buy
B) modified rebuy
C) straight rebuy
D) adapted buy
E) side-by-side
Modified Rebuy
A purchasing situation where a buyer reorders a product with minor modifications or adjustments.
Specifications
Detailed descriptions of the design, materials, and performance criteria for products or projects.
Quality
The measure of excellence or state of being free from defects, deficiencies, and significant variations, brought about by strict adherence to measurable and verifiable standards to meet customer expectations.
- Acquire knowledge about the differential characteristics of buying conditions, including new buys, modified rebuys, and straight rebuys.
Verified Answer
AA
Andrew AlemanMay 11, 2024
Final Answer :
B
Explanation :
A modified rebuy occurs when a buyer has purchased a product or service in the past but wants to change specifications such as materials, quality, or options associated with the product. This situation typically involves more decision-making than a straight rebuy and may require the buyer to consider alternative suppliers or options.
Learning Objectives
- Acquire knowledge about the differential characteristics of buying conditions, including new buys, modified rebuys, and straight rebuys.