Asked by Kayla Harrington on May 09, 2024
Verified
What three things have become critical to the role of CMO?
CMO Role
Chief Marketing Officer, a corporate executive responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.
Critical Things
Essential elements or factors that are of utmost importance and require immediate attention or consideration.
- Explain critical factors for the role of Chief Marketing Officer (CMO) in today's business environment.
Verified Answer
SA
Suliman AL-SUMAIRIMay 10, 2024
Final Answer :
The senior executive responsible for a firm's marketing activities is increasingly given the title of chief marketing officer (CMO) rather than vice president of marketing. This reflects the broadening of the CMO's role as the inside-the-company "voice of the consumer." So today, it is critical that CMOs understand (1) the changing characteristics of domestic and global consumers, (2) the role of digital media and mobile marketing in integrated marketing efforts, and (3) how to validate decisions with the many new sources of data, information, and artificial intelligence.
Learning Objectives
- Explain critical factors for the role of Chief Marketing Officer (CMO) in today's business environment.