Asked by Abbie Mulbarger on May 09, 2024
Verified
The basic difference between a good and a service is that a good
A) provides intangible benefits.
B) can be physically touched.
C) is always less expensive than a corresponding service.
D) generates greater interest among consumers.
E) is more quickly forgotten by consumers.
Intangible Benefits
Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.
Physically Touched
In a marketing context, refers to the consumer's physical interaction or experience with a product.
- Comprehend the disparities between goods and services in the context of marketing.
Verified Answer
KS
Kennedy SettjeMay 10, 2024
Final Answer :
B
Explanation :
A good is a tangible item that can be physically touched or held, whereas a service is intangible and cannot be touched or held.
Learning Objectives
- Comprehend the disparities between goods and services in the context of marketing.