Asked by Kendra Grady on May 09, 2024
Verified
Enrique and Lin assembled a group of 12 people and had the group evaluate several promotional campaigns.Enrique and Lin collected data from a(n)
A) focus group.
B) survey.
C) observational source.
D) secondary source.
Focus Group
A research method where a small, diverse group of people whose reactions are studied especially in response to new products or policies.
Promotional Campaigns
Marketing strategies designed to increase awareness, interest, and sales of a product or service through various communication channels and activities.
- Familiarize yourself with the techniques and tools used for the procurement and analysis of marketing statistics, including data mining, and discerning between internal versus external data and primary versus secondary data.
Verified Answer
SL
Shameka LovelessMay 11, 2024
Final Answer :
A
Explanation :
Enrique and Lin conducted a focus group by assembling a group of people to evaluate promotional campaigns, which is a common method for gathering qualitative data.
Learning Objectives
- Familiarize yourself with the techniques and tools used for the procurement and analysis of marketing statistics, including data mining, and discerning between internal versus external data and primary versus secondary data.