Fear appeal is a type of persuasive communication that ___________.

A) influences behavior on the basis of arousing fear instead of rational analysis of the issues
B) influences behavior on the basis of first arousing fear which then results in a rational analysis of the issues
C) typically causes people to not act on the issue
D) influences behavior based on sound reasoning

Fear Appeal

A persuasive communication strategy that aims to elicit fear in order to influence attitudes, intentions, and behaviors.

Persuasive Communication

The art of using language, imagery, and other modes of expression to influence people's attitudes, beliefs, or actions.

Rational Analysis

The process of using logical and critical thinking to evaluate information and arguments.