An element common to the theories of Maslow, Rogers, White, and Deci is:

A) an emphasis on classical and instrumental conditioning in determining behavior
B) the idea that all humans, in some way, strive to reach their potential
C) the importance of cognitive decision-making
D) the importance of internal conflicts that drive behavior

All of these theorists share the belief that humans have a natural tendency to strive for self-actualization or personal growth. Maslow developed his famous hierarchy of needs, Rogers emphasized the importance of a person-centered approach to therapy, White's self-determination theory stresses the importance of autonomy and competence in achieving personal goals, and Deci's cognitive evaluation theory highlights the role of intrinsic motivation in driving behavior. All of these ideas revolve around the basic human drive to reach one's full potential.