Asked by Anselin Aryee on May 10, 2024
Verified
In the area of sales promotions, the letters POP stand for priced-on-purchase.
POP
Point of Purchase, referring to the location and timing where a retail transaction is completed.
Sales Promotions
Marketing activities that aim to boost sales and attract customers by offering limited-time incentives.
- Discern and distinguish between diverse forms of sales promotions and their aims.
Verified Answer
YW
Yvonne WilsonMay 13, 2024
Final Answer :
False
Explanation :
POP stands for Point of Purchase, referring to marketing materials or advertising placed near the product it is promoting, typically in the store where the product is sold.
Learning Objectives
- Discern and distinguish between diverse forms of sales promotions and their aims.