Asked by Richard Sullivan on May 10, 2024
Verified
Which of the segmentation attractiveness criteria is addressed when Marlowe's Café asks the question, "Are there enough employees in the government center to justify targeting the center for lunch delivery service?"
Segmentation Attractiveness
The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.
- Comprehend the importance of evaluating segment attractiveness in targeting decisions.
Verified Answer
MH
Mahmoud HamedMay 13, 2024
Final Answer :
This addresses the question of whether the segment is substantial.
Learning Objectives
- Comprehend the importance of evaluating segment attractiveness in targeting decisions.
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