Asked by Richard Sullivan on May 10, 2024

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Which of the segmentation attractiveness criteria is addressed when Marlowe's Café asks the question, "Are there enough employees in the government center to justify targeting the center for lunch delivery service?"

Segmentation Attractiveness

The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.

  • Comprehend the importance of evaluating segment attractiveness in targeting decisions.
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Mahmoud HamedMay 13, 2024
Final Answer :
This addresses the question of whether the segment is substantial.