Asked by ashish adhikari on May 10, 2024
Verified
Benefits that would satisfy buyers' unimportant needs should be deemphasized in the sales presentation.
Sales Presentation
A sales presentation is a persuasive demonstration or pitch designed to introduce a product or service to a potential customer, aiming to secure a sale.
- Recognize the distinctions among product advantages, features, and benefits.
- Acknowledge the importance of addressing customer needs and reinforcing product satisfaction post-purchase.
Verified Answer
VS
Vanessa SaldivarMay 11, 2024
Final Answer :
True
Explanation :
Focusing on benefits that satisfy the buyer's most important needs is more effective in persuading them, making it strategic to deemphasize benefits that address less important needs during a sales presentation.
Learning Objectives
- Recognize the distinctions among product advantages, features, and benefits.
- Acknowledge the importance of addressing customer needs and reinforcing product satisfaction post-purchase.
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