Asked by Araceli ArredondoLona on May 11, 2024
Verified
One reason Zara is so successful is because it operates in the fast fashion space, which means instead of 6-month seasonal output, it commits to short-term demand forecasts of around 2 to 6 weeks.
Fast Fashion
A term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends.
Seasonal Output
Variation in the production or supply of certain products or services that is caused by changes in the season.
Short-Term Demand Forecasts
Predictions about future customer demand over a short period, usually up to one year, critical for successful inventory and production planning.
- Understand the strategic approaches companies like Zara use to gain competitive advantage in fast fashion.
Verified Answer
DM
David mendelsohnMay 18, 2024
Final Answer :
True
Explanation :
Zara's success is partly due to its fast fashion model, which focuses on quickly responding to market demands with new designs and products, significantly reducing the time from design to store shelves to as little as 2 to 6 weeks, compared to traditional fashion cycles.
Learning Objectives
- Understand the strategic approaches companies like Zara use to gain competitive advantage in fast fashion.