Asked by Mackenzie Vatter on May 11, 2024
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The buying decision involves five basic steps beginning with need arousal.
Need Arousal
The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.
Buying Decision
The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.
Basic Steps
Fundamental stages or actions that are involved in a process or procedure.
- Familiarize yourself with the processes and activities involved in the decision-making of purchases by individuals and companies.
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Learning Objectives
- Familiarize yourself with the processes and activities involved in the decision-making of purchases by individuals and companies.
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