When a manager chooses the first satisfactory alternative that comes to his or her attention during the decision-making process, ___ occurs.

A) rationalization
B) intuition
C) satisficing
D) optimization
E) utilitarianism

When a manager chooses the first satisfactory alternative that comes to his or her attention during the decision-making process, satisficing occurs. This is a limited decision-making process where the manager chooses an option that is "good enough" or satisfactory, rather than taking the time to search for the optimal or most effective solution. This can often result in a suboptimal outcome.