What is social selling? According to LinkedIn, what can social selling help B₂B firms accomplish?

Social selling is the art of using social networks to find, connect with, understand, and nurture relationships with sales prospects. LinkedIn is a social selling platform geared toward B₂B firms. According to LinkedIn, social selling can help firms create a professional brand that will lead to more inquiries from prospects and more responses to company communications. Social selling helps firms find and connect with prospects more effectively than traditional sales. A firm (or salesperson)using social selling can position itself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building a professional brand. Finally, social selling allows trusted relationships to be built by sharing perspectives and by providing relevant information to common pain points.