Asked by Andrew Cameron on May 13, 2024
Verified
Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.
Greenwashing
Exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales.
Environmentally Friendly
Products, practices, or services that cause minimal harm to the environment, often referred to as eco-friendly or green.
Public Approval
The level of acceptance or support from the general public towards an idea, person, or product.
- Understand the concept of greenwashing and the importance of authentic environmental marketing.
Verified Answer
Learning Objectives
- Understand the concept of greenwashing and the importance of authentic environmental marketing.
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