Asked by Scott Nguyen on May 14, 2024
Verified
Some companies choose to engage in a deceptive marketing practice called __________, which involves misleading consumers into thinking that a product is more environmentally friendly than it actually is.
A) environmentalism
B) green marketing
C) LEED
D) eco-lableling
E) greenwashing
Greenwashing
The practice of making misleading or false claims about the environmental benefits of a product, service, or company to present an eco-friendly image.
Deceptive Marketing Practice
A misleading or false representation of a product or service in marketing activities to lure consumers into making a purchase.
Environmentally Friendly
Products, practices, or services that cause minimal harm to the environment.
- Examine the moral consequences associated with marketing tactics and advertising methods.
Verified Answer
Learning Objectives
- Examine the moral consequences associated with marketing tactics and advertising methods.
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