Asked by Desirea Moore on May 14, 2024
Verified
Overall, what is the difference between differentiation and positioning?
A) Differentiation is about the product whereas positioning is about the brand.
B) Differentiation is based on real differences between products, while positioning is completely perceptual.
C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
D) Differentiation is used in tangible goods, while positioning is used in services.
E) Differentiation focuses on differences among brands, while positioning is about differences among products.
Positioning
The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.
Mental Image
A representation of sensory experiences created in the mind, not immediately present to the senses.
- Discern the differences between differentiation and positioning.
Verified Answer
RF
Renee FromwillerMay 16, 2024
Final Answer :
C
Explanation :
Differentiation involves creating tangible or intangible differences among products, whereas positioning is about how a product is perceived or positioned in the mind of the consumer.
Learning Objectives
- Discern the differences between differentiation and positioning.
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