The hurdle rate is often set at:

A) The rate the company could earn if the investment were placed in the bank.
B) The company's cost of capital.
C) 10% above the IRR of current projects.
D) 10% above the ARR of current projects.
E) The rate at which the company is taxed on income.

Hurdle Rate

The minimum rate of return on an investment required by an investor or manager, used to assess its viability.

Cost Of Capital

The rate of return that a business must achieve to meet the expectations of its investors and creditors, representing the opportunity cost of investing capital in a specific business.

IRR

The Internal Rate of Return; a discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.