On a questionnaire, June is asked if she plans to donate blood or not. The researcher is measuring June's ___.

A) behavioral intention
B) subjective norms
C) perceived behavioral control
D) attitude accessibility

Behavioral Intention

An individual's plans or likelihood to engage in a particular behavior based on attitudes and beliefs.

Subjective Norms

Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior.

Perceived Behavioral Control

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.