Asked by Jenny Mclin on May 16, 2024
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For products like pencils and paper clips, marketers should probably use an undifferentiated targeting strategy.
Undifferentiated Targeting Strategy
A marketing strategy a firm can use if the product or service is perceived to provide the same benefits to everyone, with no need to develop separate strategies for different groups.
Marketers
Professionals involved in the process of promoting, selling, and distributing a product or service.
Pencils
Writing instruments made of graphite (or a similar substance) encased in wood or a mechanical holder, used for drawing or writing.
- Understand the concepts and strategies of market segmentation.
- Analyze the application of different targeting strategies.
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Learning Objectives
- Understand the concepts and strategies of market segmentation.
- Analyze the application of different targeting strategies.
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